“We adopted the brain as the maximum organ, Deus Ex Machina, and left aside that perhaps, we can think with our intestines. Our mind does not reside, does not stop. With the eagerness of a modern Micromegas, we seek the cure for death and do not realize that the electrons that compose us live 6.6x10^28 years. In a cartesian manner, we seek answers to our ancestral questions in the endless ocean of information constituting Big Data. We proceed like sharks: for if we stop, we die.
Being Data contextualizes up to 1,800 points in 63 different scenarios. If Cambridge Analytica toils linearly with 10,000 points, Being Data performs -three-dimensionally- with more than 100,000 points. Mathematically. In other words, ethically.
Being Data: because we are data, because we are part, because we are everything.”
What does the book Being Data answer?
- How can I predict the next financial crisis?
- Why is human behaviour so predictable and detectable in Big Data?
- Why is the Being Data assessment approach more precise and effective than traditional big data analytics?
- How can a Being Data strategy successfully alter an election campaign?
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